...I’ve loved a system and a plan since before
I could really understand what either of those things were.
Well, hi. I’m Laurel. I’m a wife, a mama, an almond milk latte lover, and a shameless planner girl.
As a young child, I can remember going into my favorite stationery shops with a mini fold-over purse that I "borrowed" from my big sister, and a heart that was totally and completely devoted to the Shenanigans massive sticker wall. [Cue the soundtrack with the heavenly sunbeam.]
But, more than those itty bitty stickers and their perfect shine and placement, I’ve loved a system and a plan since before I could really understand what either of those things were. I can still remember the desk I set up in my mom's office, complete with my own graph paper pad, a ceramic bear pencil holder that I made at art camp, and a solar calculator with symbols that my 2nd grade self had (and I still may have) no clue how to use. There, pretended to work.
It's therefore no surprise that when I found myself as a freshly graduated art student actually working in a corporate 9-5 job, planning a wedding, and trying to get my small jewelry business off the ground, I was compelled to create a planner system that would work for me to organize everything — in a way that my brain could genuinely engage. With the help of my best friend one Thanksgiving, we designed the original horizontal planner layout right in the middle of her kitchen on, you guessed it, a graph paper pad. No solar calculator needed, thank goodness…
With the planner by my side, the wedding was planned, the jewelry business got off the ground, and I said goodbye to corporate life — I’ve been running this business ever since, enjoying days of actual and pretend work.
Located in Charlottesville, Va...
Laurel Denise started in 2005 as an inspirational jewelry line that featured Laurel's unique handwriting engraved into glass, leather and fine metals.
Today, we make planners for the way you think. We are committed to carrying our customers beyond the purchase with resources, ideas and inspiration on how to use the planners, and accessories that will help you get things done and reduce life's overwhelm.
Well, hi. I’m Laurel. I’m a wife, a mama, an almond milk latte lover, and a shameless planner girl.
As a young child, I can remember going into my favorite stationery shops with a mini fold-over purse that I "borrowed" from my big sister, and a heart that was totally and completely devoted to the Shenanigans massive sticker wall. [Cue the soundtrack with the heavenly sunbeam.]
But, more than those itty bitty stickers and their perfect shine and placement, I’ve loved a system and a plan since before I could really understand what either of those things were. I can still remember the desk I set up in my mom's office, complete with my own graph paper pad, a ceramic bear pencil holder that I made at art camp, and a solar calculator with symbols that my 2nd grade self had (and I still may have) no clue how to use. There, pretended to work.
It's therefore no surprise that when I found myself as a freshly graduated art student actually working in a corporate 9-5 job, planning a wedding, and trying to get my small jewelry business off the ground, I was compelled to create a planner system that would work for me to organize everything — in a way that my brain could genuinely engage. With the help of my best friend one Thanksgiving, we designed the original horizontal planner layout right in the middle of her kitchen on, you guessed it, a graph paper pad. No solar calculator needed, thank goodness…
With the planner by my side, the wedding was planned, the jewelry business got off the ground, and I said goodbye to corporate life — I’ve been running this business ever since, enjoying days of actual and pretend work.
Brilliant.
“I have used a planner for over 25 years. I’ve tried various brands sticking with some for many years. This is a new favorite. I love nearly everything about it. I mean love. It is the perfect way to consider the month, week, and day. Brilliant!”
Life-Changer.
“Life changer! This planner makes it so easy to visualize and take notes for long range planning and then execute in monthly and weekly chunks. I’m not sure how I make it this long without this in my life!”
Makes Perfect Sense.
“30 years of academic planners and this is the one I am most excited about. I use their regular planner and it makes perfect sense. It came in beautiful condition and I look forward to using it in my 31st year.”
2008
The very first planner came into being and launched at the National Stationery Show!
2012
With a growing family, we made the difficult decision to pause the planner and focus on jewelry.
2013-2019
Received monthly emails with customers begging to bring back the planner. (No exaggeration.)
2020
Seemed like the perfect time to bring back the planner. What else were we going to do?
2022
It was time to say goodbye to the jewelry and focus on the planners full time.
2023
Here we are -- we can’t wait to introduce you to the next planner line!
